The blog

Playbooks & checklists

Time-boxed, built on free tools, and each one names the metric it moves.

Social Media

Influencer Marketing Budget: Calculate the True Cost

February 17, 2025

Don’t just pay the creator fee. Learn the hidden costs (COGS, shipping, usage rights) that inflate your influencer marketing budget. Calculate your…
Social Media

Social Media Calendar for Ecommerce: Inventory-First Guide

February 14, 2025

Stop promoting sold-out products. Learn the lifecycle tagging system used by 6-figure ecommerce brands to align inventory with content. Get free templates.
Customer Experience

Ecommerce Customer Journey Mapping: 2-Hour Audit

February 10, 2025

See why 68% abandon checkout—and fix it in 2 hours. Use GA4 + Hotjar to identify friction, boost conversions & recover lost…
Ecommerce Resources, MARKETING

Ecommerce Omnichannel Marketing Checklist for Shopify Stores

February 7, 2025

Fix inventory sync, track customer journeys, and unify your channels with this actionable ecommerce omnichannel checklist built for Shopify stores under $2M.…
Influencer Marketing

E-commerce Influencer Marketing Campaign Checklist

February 4, 2025

This checklist guides e-commerce businesses through planning, executing, and optimizing influencer marketing campaigns.
Ecommerce Resources

E-Commerce Brand Storytelling Strategy: Above Add to Cart

January 31, 2025

Stop losing sales on About Us pages. Place your e-commerce brand storytelling above the Add to Cart button. Audit your product page…
Ecommerce Resources

Affiliate Program Checklist: Margin Math Before Commission

January 28, 2025

Affiliate program checklist for DTC brands. Master commission rates, prevent coupon fraud, and recruit quality partners using operator-tested strategies and formulas.
Ecommerce Resources

Conversion Rate Optimization (CRO) Checklist for E-commerce

January 25, 2025

This comprehensive checklist guides e-commerce businesses through the process of systematically improving their website’s conversion rate.
Ecommerce Resources

E-Commerce Brand Consistency Checklist for VA Delegation

January 21, 2025

Stop spending 4 hours/week on brand corrections. Learn the 3-tier system and 10-point checklist to delegate graphics to VAs without sacrificing brand…
Analytics & Optimization, Conversion Rate Optimization

Ecommerce A/B Testing Checklist for Small Stores

January 18, 2025

A/B testing for small ecommerce stores (under 5K traffic). Sample size, prioritization, affordable tools, and interpreting results. Start today.
Content Marketing, Ecommerce Resources

Ecommerce Content Marketing Strategy: 30-Day Fix

January 14, 2025

Connect your content to sales in 30 days. Our ecommerce content strategy bypasses traffic metrics to drive real conversions. Get the checklist…
Loyalty & Referrals

Loyalty Program Checklist: Margin Before Metrics

January 11, 2025

Calculate loyalty program ROI before your accountant asks. Learn the margin math, prevent fraud, and build a profitable checklist in your first…