Utkarsh Deep

Utkarsh Deep

Brand logos like Nike, Adidas, Puma and Sketchers hanging from tree like Christmas charms

Brand Consistency Checklist for E-commerce

Objective: To maintain a unified and recognizable brand identity across all customer touchpoints, fostering brand recognition, trust, and loyalty. I. Brand Identity Foundation Brand Guidelines: Develop a comprehensive brand style guide outlining logo usage, color palette, typography, imagery style, tone…

Chess board

Competitor Analysis Checklist for E-commerce

Objective: To gain a deep understanding of your competitors’ strategies, strengths, and weaknesses to inform your own business decisions and gain a competitive advantage. I. Identifying Competitors Direct Competitors: Businesses offering the same or similar products/services to the same target…