The Fractional CMO alternative: a senior operator running your Marketing OS every week, at a third of agency cost.
You have a Marketing OS installed and it works. What you need now is someone who owns the outcomes: the weekly rhythm, the campaigns, the optimization, the decisions about what to do next. That is the Operator engagement.
What you get
A senior growth operator running your marketing every week:
- Weekly operating rhythm: scorecard review, priority setting, decision logging. Your marketing runs on a schedule, not on whoever has time
- Campaign execution: ads, email, content, SEO. Planned, launched, measured, and iterated every week
- Optimization: A/B tests, funnel fixes, channel reallocation based on what the numbers say
- Reporting: plain-English weekly reports. What worked, what did not, what happens next
- Strategy: quarterly planning, budget allocation, new channel evaluation
This is the same operating system I run for bizlegos.com. You get the person who built it, not a junior account manager reading from a playbook.
Cost
$2,500 to $4,000/month depending on scope. Minimum 3 months. Cancel with 30 days notice after that. Maintenance is included: you never pay separately for monitoring, upgrades, or new workflows.
Compare: a full-time CMO costs $150,000 to $250,000/year. An agency charges $8,000 to $15,000/month and hands you to a junior. You get senior execution at a fraction of either.
What I guarantee
Delivery mechanics, response times, and reporting cadence. If a critical issue (lead flow down, automation broken) is not acknowledged the same business day, 25% of that month is credited. What I do not guarantee: revenue. That depends on your pricing, your sales execution, and your market. I name and track the numbers; I do not insure them.
Who this is for
- Businesses with a Marketing OS installed (by me or by you) that need someone to run it
- Owners who have outgrown DIY marketing but cannot justify a full-time hire
- Teams of 1-50 where the founder is still the de facto marketing department
Who this is not for
- Businesses that want to hand off marketing and never think about it (I need 60 minutes a week with you)
- Companies that need a full marketing department (I am one operator with AI doing the repetitive work)
- Anyone looking for strategy decks without execution
How it relates to the other offerings
The Operator runs the Marketing OS. If you do not have one yet, start with the AI-Augmentation Audit and the Installation. If you already have systems that work, I can run those instead.
Next step
Book a call and bring your numbers. I will tell you in the first session whether an Operator is the right level of engagement, or whether the audit and a self-run install would serve you better.
