Your marketing runs on whoever has time that week. Campaigns launch late, follow-up slips, the numbers live in five tools, and nothing compounds. The fix is one operating system for growth and marketing, installed on your accounts, owned by you.
What you get
A working system covering the fundamentals every business needs, built from 18 blocks and scoped to the ones your audit says matter:
- Foundation: brand, customer, market, messaging, and positioning, documented so anyone can produce on-brand work
- Demand: 2-3 channels set up and fed, lead capture and follow-up running, a content pipeline that turns one idea into a week of posts
- Conversion: funnels mapped and optimized, no lead going cold from neglect, delivery communication automated
- Trust: review requests after every job, responses within 48 hours, every touchpoint matching your brand
- Intelligence: one dashboard across all channels, a weekly scorecard, a monthly review rhythm
- Automation: the repeatable grunt work running without humans, so your team does the thinking and connecting
I build these systems in my own business first. The content pipeline on this site runs on the same blocks I install for clients.
Cost
Two ways to get it built, same system either way:
- Self-Guided: $5,000. About 1 week of onboarding, then your team executes from the runbooks with async support. Maintenance $750 to $1,000/month.
- Collaborative: $8,000. Built jointly over 1 to 3 months of weekly working sessions, with heavier involvement on the judgment-driven blocks (brand, messaging, positioning). Maintenance $1,000 to $1,500/month.
Third-party tools and ad spend bill directly to your own accounts, so you see the full cost and keep everything if we part ways.
Either mode replaces the repetitive work most owners would otherwise hand to a new hire at $45,000 to $60,000/year, before payroll taxes.
What you provide
Account access within 48 hours of kickoff, your brand assets, and approvals within 3 business days. If things slip on your side, the timeline extends; the price does not change.
Who runs it
You run it. Your team operates the system from the runbooks. I keep it maintained and current.
I run it. For $2,500 to $4,000/month I operate the engine against your numbers as your Marketing OS Operator: campaigns, content, optimization, weekly reporting. Same system, my hands on it. Most clients start here and hand off to their team later.
Who this is for
Solo operators and teams of 1-50 at e-commerce, SaaS, local service, and trade businesses (HVAC, construction, painting, real estate, and similar). You have proven demand and some marketing that works, but execution depends on you and it is stalling growth.
Who this is not for
- Pre-revenue businesses without proven demand
- Anyone looking for a magic prompt that fixes everything
- Teams that want an agency to own their accounts and data
The rule that protects you
You own the systems. They run on your accounts, with your data, documented in your runbooks. No subscription to a black box. If we part ways, everything keeps working exactly as it stands. Maintenance is what keeps it current as tools and platforms change; cancel it and you keep everything built to that point.
Next step
Start with the AI-Augmentation Audit, or book a call and bring your numbers. I will tell you in the first session whether a Marketing OS is the right move, and what the cheapest useful version looks like.
